The Power of Story Writing

Jonathan Omar Bowman
16 min readFeb 3, 2021

The Power of Story Writing

Story writing, as a business system, though seemingly superfluous, is an absolute must, when it comes to aligning and equipping a team with what they need to build software or user experiences. So, why on earth is it so hard to get teams to understand the importance and power of story writing? In this article, you’ll find peace and solace knowing there’s a way to achieve alignment, through story writing, within your engineering and product teams, as a team member.

Who Should Read This?

Designers, engineers, and product managers, who are struggling with aligning teams, cross- functionally; and haven’t tried story writing yet.

The Definition of a Business System

There are 13 systems of business. All Designers are Product Designers and if they aren’t they should be.

This doesn’t mean you are a part of the Product Management team, but you are a leader in the Product Development System. Design should be its own department, just like product. The two come together in this early process to suss out what the product actually is.

Here are the 13 business systems for your own edification.

  1. Enterprise Management System

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